Conversion Optimisation Resources

Pocket Books

Guide to Consumer Psychology

Guide to Functionality Testing

The Dictionary of Conversion Optimisation

Choice Paradox

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Anchoring Effect

Decoy Effect

Endowment Effect

The IKEA Effect

Optimising optimisation

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Biometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis

Biometrics and Experimental Consumer Psychology Part 4 – GSR

Biometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation

Biometrics and Experimental Consumer Psychology Part 2 – EEG