Conversion Optimisation Resources

Pocket Books

Guide to Consumer Psychology

Guide to Functionality Testing

The Dictionary of Conversion Optimisation

Emotions

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Von Restorff Effect

Dual Process Theory

Framing Effects

Biometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation

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Biometrics and Experimental Consumer Psychology Part 2 – EEG

Biometrics and Experimental Consumer Psychology Part 1 – Eye tracking

An introduction to facial expression analysis

Who made the best Christmas TV advert this year? Biometrics has the answer…