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We are always learning.
Here’s how you can too.

Pocket Books

Free eBook: The Most Comprehensive Directory of Optimisation Research Platforms

Read about 59 different platforms to conduct user research for your business.

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Free e-book: The Experimentation Handbook

Read case studies of experiments run and the research that led to the experiments along with the Consumer Psychology principles used and outcomes and lessons learnt.

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Guide to Consumer Psychology

Learn How Understanding the Brain’s Two Systems can boost your sales

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Video Guides

Mental Accounting

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2.52
3.01

Ambiguity Aversion

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2.21

Generation Effect

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2.32

Price as a Marker of Quality

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3.13

Attentional Bias

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Blog Articles

Make the Most of Your Website Content: How to Optimise Paid Search for Product Pages 

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Why It’s More Important Than Ever to Offer Buy Now, Pay Later to Your eCommerce Clients 

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What We Learnt from Optimising for Furniture Clients  

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5 Ways Headless Commerce Platforms Help to Accelerate eCommerce Growth

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Internationalisation Brings Massive Opportunities for eCommerce Brands: Giovanni Pollarolo, AYBL

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