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Resources

We are always learning.
Here’s how you can too.

Pocket Books

Guide to Consumer Psychology

Learn How Understanding the Brain’s Two Systems can boost your sales

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Guide to Functionality Testing

The Ultimate Pocket Guide to Functionality Testing

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The Dictionary of Conversion Optimisation

Over 1,500 terminologies and conversion optimisation phrases explained

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Video Guides

Mental Accounting

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2.52
3.01

Ambiguity Aversion

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2.21

Generation Effect

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2.32

Price as a Marker of Quality

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3.13

Attentional Bias

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Blog Articles

Low conversions? Blame Amy. Amy Gdala.

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A Vue to a Kill

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Optimising optimisation

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Biometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis

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Biometrics and Experimental Consumer Psychology Part 4 – GSR

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