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Resources

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Pocket Books

Guide to Consumer Psychology

Learn How Understanding the Brain’s Two Systems can boost your sales

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Guide to Functionality Testing

The Ultimate Pocket Guide to Functionality Testing

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The Dictionary of Conversion Optimisation

Over 1,500 terminologies and conversion optimisation phrases explained

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Video Guides

Mental Accounting

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2.52
3.01

Ambiguity Aversion

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2.21

Generation Effect

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2.32

Price as a Marker of Quality

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3.13

Attentional Bias

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Blog Articles

What CRO Model is Right for Your Business?

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4 Useful Tips to Analyse Your A/B Test Data in Google Analytics

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Klarna: 22 Key Facts You Need to Know!

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12 Things to Know About Microsoft Dynamics 365 Commerce

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Thank you dinner 2019

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