Conversion Optimisation Resources

Pocket Books

Guide to Consumer Psychology

Guide to Functionality Testing

The Dictionary of Conversion Optimisation

Mental Accounting

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Ambiguity Aversion

Generation Effect

Price as a Marker of Quality

Attentional Bias

A Vue to a Kill

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Optimising optimisation

Biometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis

Biometrics and Experimental Consumer Psychology Part 4 – GSR

Biometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation