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Pocket Books

The Experimentation Handbook

Read case studies of experiments run and the research that led to the experiments along with the Consumer Psychology principles used and outcomes and lessons learnt.

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Experimentation and Personalisation Platforms

100 testing and personalisation platforms featured

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Guide to Consumer Psychology

Learn How Understanding the Brain’s Two Systems can boost your sales

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Video Guides

Mental Accounting

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2.21
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Blog Articles

How to Create Effective Email Sign-up Forms

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