Conversion Optimisation Resources

Pocket Books

Free eBook: The Most Comprehensive Directory of Optimisation Research Platforms

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Free e-book: The Experimentation Handbook

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Guide to Consumer Psychology

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Mental Accounting

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Ambiguity Aversion

Generation Effect

Price as a Marker of Quality

Attentional Bias

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Cookie-less Infrastructure and Tracking Key to Surviving As an eCommerce Brand: Symplify

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Audience Segmentation and Analysis of Post-submission Errors Key to Form Optimisation: Zuko

Brands Who Focus on Community Will Be Leaders in Their Markets: Nosto

Research-backed Optimisation Will Become the Focus for eCommerce: Webtrends Optimize

Machine Learning, Personalisation, and AI-driven Optimisation Are the Future: VWO

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