Knowledge Sharing Centre

Valuable resources created by the Endless Gain team

Knowledge Sharing Center

Valuable resources created by Endless Gain team
Learn and grow by clicking on the links below to download Endless Gain valuable resources.


The Experimentation Handbook

Want to read about different experiments we’ve conducted for various clients over the past five years?

The Experimentation Handbook is a collection of case studies of some of our best optimization experiments, with details of the research and consumer psychology principles used.

We’ve also included the lessons we learned from conducting these experiments.

There’s something for every e-commerce team in here.


Consumer Psychology: Selling Fast and Slow

Learn how understanding the brain’s Two Systems can boost your sales.

Until recently, scientists believed that human beings were rational. And that we made rational choices based on reasons and expected outcomes. However, this isn’t actually the case.

Our decisions are often not our own conscious rational choices. But the choice of the person attempting to persuade us.


Functionality Testing

Learn how one dull word – functionality – can boost your revenue exponentially.

Functionality is about making things work the way they should, so you provide the service or products you should – and make the money you should.

Read to find out how fixing your website’s fundamental functionality issues with JDI's instead of experimentation can yield big results.


The Dictionary of Conversion Optimisation

Over 1,500 terminologies and phrases are explained across 160 pages.

A central challenge for e-commerce professionals is the difficulty in keeping abreast of the latest terminology, definitions, principles, and practices surrounding conversion optimization.

This dictionary is primed to help you get through your day without feeling lost or missing an opportunity each time new jargon bubbles up in the office or elsewhere.