If you’re looking to optimise your website through experimentation, you should focus on developing your designs and sales/marketing techniques based on consumer psychology and behavioural economics.
Because you are selling to humans who think and feel and react and respond, and there are ways to overcome their psychological biases to improve your conversions.
Our psychologist Ben Ambridge described 12 common psychological fallacies among consumers in a webinar held in collaboration with VWO on 26 March.
Overcoming or applying these consumer biases through your optimisation strategies may help you improve your customers’ buying experience on your site and ultimately your sales.
Professor Ambridge spoke about the following psychological theories that can be applied to eCommerce:
Watch the webinar to learn about how to apply these theories practically in eCommerce: