Hi, I’m Ben and I’ve studied and practised psychology for over 18 years. I’m a Reader in Psychology at the University of Liverpool and lead consumer psychology at Endless Gain.
I’m interested in how research findings from academic psychology can be applied in our everyday lives as consumers. And, importantly how psychology plays an influential role in ecommerce.
I write a weekly psychology column for The Observer, and my book, Psy-Q: You Know Your IQ – Now Test Your Psychological Intelligence, has been translated into 15 languages. Check out my TED talk, “Ten Myths about Psychology, Debunked”.