Measuring Customers’ Emotions in Conversion Optimisation
The trick of telling what other people are thinking by looking at their facial expressions is one of our most fundamental and deep-seated human abilities.
Because we humans just can’t help showing our expressions in our faces, monitoring your customers’ facial expressions as they move through your site or app is a great way of discovering which emotions they’re feeling.
Are your customers feeling bored or fatigued as they pass through the checkout or navigate a bewildering range of options?
Are they feeling excited or elated as they finally find the exact product they’ve been looking for?
Are they feeling relaxed and calm as they browse smoothly through the product listings?
Our facial recognition software can tell us all this and more.
We Analyse 15 Facial Expressions and 7 Emotions Your Customers May Exhibit
Our software can recognise seven basic emotions—Anger, Contempt, Fear, Disgust, Happiness, Sadness, and Surprise—as well as 15 distinct facial expressions.
And—let’s hope not— if your customers are indeed experiencing anger at the checkout or surprise at your website’s navigation system, we at Endless Gain can help to get your customers smiling.
Read our in-depth post on how Facial Expression Analysis helps in conversion rate optimisation.