Quality Assurance in Conversion Optimisation
Say you’ve just bought a brand new top-of-the-range telly. You tear it out of the box, plug it in, switch it on and…nothing.
Quality Assurance is the least glamourous aspect of selling televisions, but it’s the most vital. The countless hours and hundreds of pounds spent on design, manufacturing, programming – they’re all for nothing if the thing doesn’t work. Nobody has as more important job than the guy who sticks on the little QA sticker at the end of the production line.
It’s just the same with your website. You can have the best business and the flashiest website in the world, but it will all go to waste if the site has basic functionality issues. That’s why Abi, our Device Experience Director and her team, puts every website through a full QA audit – across the relevant range of devices, browsers, resolutions and operating systems – both before and after our optimisation process. In fact, in the last 10 years, Abi has found over £100 million of lost revenue. Abi’s so good at QA, she literally wrote the book on it. (She really did – and you can download it for free) Abi is a regular on the conversion optimisation speaking circuit, and regularly appears at the world’s biggest conferences.
So, don’t be the manufacturer who sells broken tellys: let Endless Gain put your website through its paces. Our QA testing can find you money you didn’t even know you were losing.