Development in Conversion Optimisation
Who invented the light bulb? Thomas Edison, right? Well actually, lots of people had the same idea around the same time, and Edison wasn’t the first. But ideas are one thing; putting them into practice is quite another. Only Edison had the technical development expertise to make the idea viable.
It’s the same with your site. We can come up with all kinds of great ideas for experiments, but it’s all for nothing until they are put into practice. Fortunately, we have a team of phenomenally talented developers who can quickly get your tests up and running on your platform – whether that’s Qubit, VWO, Monetate, Optimizely, or something else; and we can work either client-side or server-side – whatever best fits the needs of your experiment and your platform.
We are rigorous with the quality of our development and our experiments, each of which goes through 36 different checkpoints. After all, a broken experiment is a waste of time, a waste of knowledge and – worst of all – a waste of money. That’s why every experiment is QA’d by a second developer across a minimum of five desktop browsers, four mobile devices and two tablets. Only then are they ready for scrutiny by our ruthless Head of Conversion Optimisation (who, if we’re honest, we’re all just a little bit scared of).
Development coding is not like working in a biscuit factory: Every single experiment is different in terms of complexity, devices, and platforms, all of which – as we’re sure we don’t have to tell you – have their own idiosyncrasies.
After all, it’s not just any old site, it’s your site. And we can make it work for you.