What sets Endless Gain apart from the rest is that we take the time – and have the psychological knowledge – to understand the underlying causes of customer behaviour. Once we understand how people are behaving on a website, we can then work to optimise this behaviour; to help them achieve whatever their current behaviour is stopping them from doing: to enjoy the experience and – crucially – to buy. How do we do this?
First, we combine findings from conventional research and our state-of-the-art biometric research (eyetracking, facial expression recognition, galvanic skin response, EEG and pupil dilation) to find out exactly which aspects of the customer’s experience are less than optimal.
Next, we put into practice one or – usually – more of over 50 different psychological principles and findings from the fields of consumer psychology, persuasion, emotions and decision making. You can learn more about these on our Psychology page, and by subscribing to our free video series. Many of the most successful techniques involve personalisation – adaptive websites that can detect the user’s personality type via their click patterns and respond accordingly. It’s about creating the appropriate personalised experience for each of our clients’ customers. It’s about delivering the right content to the right user, at the right time, and on the right device. It’s about creating the right emotions to achieve the right behaviour. It’s about iterating. It’s about learning. Ultimately, it’s about increasing revenue for our clients.
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