Quick knowledge videos

We want to collaborate and share knowledge with you.

Framing Effects


Let’s a try a little experiment based on one conducted by Daniel Kahneman and Amos Tversky; who we talked about in the video looking at System 1 and System 2....

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Abi’s introduction to Functionality


Abi has found over £100 million of lost revenue. Abi’s so good at Functionality and QA, she literally wrote the book on it. (She really did – and you can download...

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Eye tracking and pupil dilation


What’s the first thing a customer looks at when they visit your page? Will they notice the special offer banner at the top? Will they struggle to find the checkout...

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