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Inattentional Blindness


Inattentional blindness or selective attention is a psychological phenomenon where people fail to notice things that are going on right under their own noses, because their attention is somewhere else....

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Agency Effect


One very important finding in psychology is that people like agency. They like to be in control of their own destiny, rather than for things to be decided or shaped...

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Less Is More Fallacy


Decoy effect can help drive your customers to the options that you want them to pick. Today I want to talk about a special type of decoy called the less...

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By default, we humans are emotional. And as I’ve mentioned in several other videos in this series, this is equally true when it comes to purchasing decisions. We’re emotional creatures,...

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Von Restorff Effect


Hedwig von Restorff, was a German psychologist who was born in 1906. In 1933, she did some experiments at the University of Berlin that became so famous that psychologists today...

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Dual Process Theory


Let me start by giving you a puzzle: A notebook and pencil cost £1.10 in total. The notebook costs £1 more than the pencil. How much does the pencil cost?...

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