Quick knowledge videos

Many of you watching this will have heard of Robert Cialdini – a Psychologist from Arizona State University – who decided to investigate what different persuasion strategies are used by...

I’m filming right now in Manchester city centre, and if I stepped out of the door and walked down the high street, you can pretty much guarantee that I’d be...

Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...

I’d like to talk to you today about Buridan’s ass. Now don’t worry, it’s not what it sounds like. Buridan’s is actually a philosophical paradox named after the 14th century French...

I’d like to talk about the anchoring effect. This is one of the most reliable and best-replicated effects in all of psychology. It was first investigated, like many of the...

I first heard about the decoy effect in a book called The Economic Naturalist by Robert Frank. A customer goes into a café and asks the waiter what sandwiches they...