Abi’s introduction to Functionality

By Abi Hough

10.10.2017

1.30    Play video

Whenever somebody asks me what I do for a living, the easiest answer to say is “I break things.” My career is based on finding issues with websites that nobody else spots or nobody else bothers to look for. Those issues are what harm the optimisation process.

A device hub is basically a room or an area that you dedicate to housing all the devices that you have in order to test a website. It’s important that you have a range of devices that you need that are relevant to your website; also the range of devices that your analytics may have shown are causing an issue on your website.

I want to make a really important distinction between what we do with regard to functionality testing. There are two types of functionality testing on any website or any piece of software. The first one is manual testing and the second is automated testing.

We carry out manual testing so that’s an actual human going through a website, every page, every kind of user journey, and finding an issue. Automated testing doesn’t give you that human approach on how to optimise a website and how important a bug is.

At Endless Gain, we always promote manual testing for websites. And although that’s more labour-intensive, for conversion optimisation it’s absolutely essential.

Abi has found over £100 million of lost revenue. Abi’s so good at Functionality and QA, she literally wrote the book on it. (She really did – and you can download it for free) Abi is a regular on the conversion optimisation speaking circuit, and regularly appears at the world’s biggest conferences.

So, don’t be the manufacturer who sells broken tellys: let Endless Gain put your website through its paces. Our QA testing can find you the money you didn’t even know you were losing.

Abi Hough


Our Clients