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Quick knowledge videos

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Mental Accounting

2.52

One of the names that keeps coming up time and again in this video series is Richard Thaler, who really did write the book on much of consumer psychology. Today...

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Ambiguity Aversion

3.01

I’d like you to imagine that you’re in the finale of a gameshow, and you have to pick a red ball out of a bag, blindfolded, to win the jackpot...

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Generation Effect

2.21

Let’s do a little maths quiz on your times tables. What is 6 x 9? I’m not going to say it – you have to say the answer out loud....

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Price as a Marker of Quality

2.32

Imagine you’re abroad and you fancy a coffee. You’re in a small town that none of the big chains have reached. But there are three independents, and they all look...

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Attentional Bias

3.13

Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...

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Regression to the Mean

3.15

In the other videos in this series, I’ve suggested techniques – based on psychological theories that you can use to boost your conversions. But in this video, I want to...

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