Quick knowledge videos

One of the names that keeps coming up time and again in this video series is Richard Thaler, who really did write the book on much of consumer psychology. Today...

I’d like you to imagine that you’re in the finale of a game show, and you have to pick a red ball out of a bag, blindfolded, to win the...

Let’s do a little maths quiz on your times tables. What is 6 x 9? I’m not going to say it – you have to say the answer out loud....

Imagine you’re abroad and you fancy a coffee. You’re in a small town that none of the big chains have reached. But there are three independents, and they all look...

Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...

In the other videos in this series, I’ve suggested techniques – based on psychological theories that you can use to boost your conversions. But in this video, I want to...