“Their method of working suits us perfectly and continues to strengthen our partnership”
We wanted to create a strategic partnership with a conversion optimisation agency that could help us grow. We wanted an agency that shared the same ethos as ours and one that would support and guide us with realistic and reliable advice. Endless Gain have shown they are that partner and together we are tackling our big challenges head on. Their research which includes biometrics is advanced and insightful. Combined with their deep understanding of psychology and online human behaviour, the solutions they are proposing and the results we are getting are impressive. Beyond their expertise in optimisation, they are professional, likable and genuinely interested in our business. Nothing is too much trouble for them. Their method of working suits us perfectly and continues to strengthen our partnership.
“We are continually impressed with their process and the output of their work”
We initially engaged Endless Gain to undertake a user experience study on our website. We wanted to work with them because we believe in their scientific and research based approach backed up by real user testing. Our initial project has now grown into a healthy ongoing business partnership. As a strategic partner, they are helping to drive real value for our customers and our business.
“Strategic thinking with the ability to move quickly”
The team at Endless Gain have fitted in seamlessly with our in-house teams. We have been impressed with their breadth of knowledge, strategic thinking, and their ability to move quickly. We shift and innovate rapidly, and it’s essential we partner with companies able to do the same. Endless Gain have proven their ability with tangible results against our objectives, and have been a pleasure to work with along the way.
“Their methodology, understanding of psychology and online user behaviour has brought us some incredible results.”
Having had the pleasure to work alongside Endless Gain for the last two years I would recommend them to any e-commerce retailer. I would go as far as saying that I feel sorry for businesses who aren’t with Endless Gain, as you just don’t know how much money you’re losing.
Coming from a UX background myself it has been a seamless journey working with the team, their methodology, understanding of psychology and online user behaviour has brought us some incredible results.
As a business we are taking full advantage of the lab test sessions, not only are we having multiple tests a year on the site to fine tune the functionality that then leads to the conversion rate optimisation. We are now using the tests to get a full view on how our products effect the customer. The biometrics lab at Endless Gain has given us a detailed view of what emotions our customers feel when they see the products online vs. when they arrive to the door.
I think it goes without saying that Endless gain have become a crucial part of our business and in our eyes are not an agency we use but a valuable extension to our e-commerce team.
“Both highly practical and strategically valuable”
Their research was extremely thorough and objective, looking at the issue from a wide range of perspectives so that conclusions could be based on multiple observations, not just on isolated findings. They have a very professional team, and I was particularly impressed by the way in which they managed the end-user research in their own usability lab. Their recommendations were both highly practical – a list of clearly prioritised ‘micro’ actions – and strategically valuable – a guide to the Heal’s value proposition and how we should execute it. I would happily recommend Endless Gain to any ecommerce business looking at how they can not only eradicate bugs and improve usability, but also create a strategic roadmap for future development.
I initially engaged Endless Gain to work with our company to help rebuild our analytics and tracking. From there we progressed into CRO for our European business and ultimately rolled out to our Global business. For the last two years we have received an outstanding service level, with complete transparency and incredibly impressive results. For context, we are a global consumer business operating websites in 50 countries, 40 languages and multiple currencies. The initial goal we set for Endless Gain was to increase annual recurring revenue by €2m in Europe. This was easily achieved in the first year and in fact one of the gems they uncovered was rolled out globally and increased revenue by $7m per annum. This was not a simple button change, or wording adjustment, but rather a significant change to our customer journey that was proposed on the back of deep customer research and analysis by the Consumer Psychologist in the team. While the change was significant for customers, the execution of the test and implementation of the change was made incredibly easy by Endless Gain. We have worked with multiple CRO agencies in the past, large and small, but the breadth of experience we have access to with Endless Gain is second to none. The Director of Analytics provided an exceptional service to our business and really helped the team understand that ‘if you can’t measure it, you can’t fix it’. We had previously recruited a ‘bug hunting’ company to crawl through our websites and conduct cross browser and cross device testing, but Endless Gain did this for us too and they identified much more, but were also able to filter this in a way that made sense for us a business to prioritise. The design services were great not only for creating the tests that we wanted to build, but also for the Heuristic Analysis that was provided to help create hypothesis for testing. All in all, Endless Gain brought the voice of the customer, front and centre in our business. CRO has provided our business with significant learnings but most of all significant ROI. I have no reservations whatsoever about recommending Endless Gain as the best CRO agency we’ve come across and the best Digital Agency I’ve worked with in any field.
“You found us money we didn’t even know we had lost”
You found money we didn’t even know we had lost. As a result, we’ve got more sales and happy customer feedback that our site has become even easier to navigate. I just wish we had started working with Endless Gain sooner.
“A breath of fresh air in the digital industry”
The team at Endless Gain have been great to work with and are a breath of fresh air in the digital industry.
They communicate well, their work is thorough, prompt and pro-active, whilst the Biometrics lab and UX research they are running are well structured and served to our customers seamlessly.
After just a few months, test results are improving our conversion rate significantly and we are confident that this will snowball over the coming months.