Direct to Consumer will make or break your brand - but many are failing as consumers say expectations are not being met.
A new report from Endless Gain and Brightpearl which utilises consumers and brands’ attitudes as well as cutting-edge biometric research to shine a light on the shake-up being caused by the Direct-to-Consumer (DTC) movement.
As major brands like Nike and L’Oreal shift significantly towards a direct-to-consumer model and disruptors like Dollar Shave Club, Under Armour, and Warby Parker explode into the market, they pose a dangerous new threat to retailers and established brands who are failing to grasp the need to be ‘fast & frictionless’.
Brands must now act fast to embrace the DTC opportunity and meet new shopper expectations, or risk being eaten for breakfast by brands who are already owning the entire customer journey. This is the new reality for DTC brands.
Download the new report from Endless Gain and Brightpearl which shines a light on the shake-up being caused by the DTC movement.