- Over 1,500 terms
- Covers conversion optimisation- and customer experience-related terms
- 160 pages
A central challenge for eCommerce professionals is keeping abreast of the latest terminology, definitions, principles and practices surrounding conversion optimisation.
This dictionary is primed to help you get through your day without feeling lost, or missing an opportunity each time new jargon bubbles up in the office or elsewhere around you.
It contains over 1,500 terminologies and phrases explained across 160 pages.