Webinar Replay: PSY-Q Meets eCommerce—Psychological Theory in Practice

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Watch our psychologist Professor Ben Ambridge talk about 8 key psychological principles and real-life eCommerce examples that drive conversions.

The principles discussed include:

  • Social Proof
  • Loss Aversion
  • Self-efficacy
  • The Labour-Love Effect (or the IKEA Effect)
  • Pain of Paying
  • Framing Effects
  • The Von Restorff Effect
  • Choice Paradox

The webinar was conducted in collaboration with leading commerce experience platform Nosto.

 

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