Watch our psychologist Professor Ben Ambridge talk about 8 key psychological principles and real-life eCommerce examples that drive conversions.
The principles discussed include:
- Social Proof
- Loss Aversion
- The Labour-Love Effect (or the IKEA Effect)
- Pain of Paying
- Framing Effects
- The Von Restorff Effect
- Choice Paradox
The webinar was conducted in collaboration with leading commerce experience platform Nosto, with their Head of Brand Marketing Jake Chatt moderating.