Webinar Replay: PSY-Q Meets eCommerce—Keeping Up With Ethical Shoppers

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In this second edition of our PSY-Q webinar with Nosto, watch our psychologist Professor Ben Ambridge talk about key psychological principles and real-life eCommerce examples that help close the intention-action gap with online consumers.

Together, they explore how you can go about applying consumer psychology to consumer behaviour towards ethical shopping.

The principles discussed include:

  • Gamification
  • Concrete Goals
  • Public Commitment
  • Overcoming Barriers to Sustainable Choices

The session was moderated by Chloe Pascal, Global Head of Marketing, Nosto.

Watch the webinar replay ⬇️

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