In this second edition of our PSY-Q webinar with Nosto, watch our psychologist Professor Ben Ambridge talk about key psychological principles and real-life eCommerce examples that help close the intention-action gap with online consumers.
Together, they explore how you can go about applying consumer psychology to consumer behaviour towards ethical shopping.
The principles discussed include:
- Concrete Goals
- Public Commitment
- Overcoming Barriers to Sustainable Choices
The session was moderated by Chloe Pascal, Global Head of Marketing, Nosto.