Hotter are a direct-to-consumer footwear brand and one of the biggest shoe manufacturers in the UK. Their focus is on product innovation, customer-centric approach, and continual reinvestment in customer experience.
They have been partners with Endless Gain and Kibo Personalization, powered by Monetate and Certona, for over 4 years. During that time, they have evolved their optimisation strategy from basic A/B testing to running hundreds of more complex experiments and personalised experiences.
All of them have been led by in-depth research, including advanced biometric research, data led insights, and consumer psychology.
Read our case study to learn how Endless Gain implemented continuous optimisation on key pages such as Product Details Page (PDP) and checkout to improve CX for Hotter’s customers and thereby increase sales and conversions for the brand.