Case Study: Dedicated Optimisation Helps Fragrance Direct Delight Customers

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Fragrance Direct case study

Fragrance Direct are a UK-based pure-play beauty retailer who have been operating since 1993. They sell over 14,000 products across 600 big-name brands, designer labels, and high street favourites. Apart from fragrances, they also sell makeup, skincare, and haircare products from both every day and luxury brands.

They have been partners with customer experience optimisation platform AB Tasty for over 2 years, and with Endless Gain for just under 2 years.

Initially Fragrance Direct did their own optimisation on the experimentation platform. But as is common, day-to-day business challenges got in the way.

Being strong advocates in experimentation, they engaged Endless Gain to be their dedicated optimisation partner. The brief was to improve their customers’ experience and generate the business more sales and profit.

Read our case study to learn how Endless Gain helped Fragrance Direct do this by conducting ongoing in-depth research and creating experiments and personalised consumer experiences.

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“Using AB Tasty, an efficient and flexible experimentation and personalisation platform, enabled us to build on our optimisation approach. To continue to build on that, we decided to hire Endless Gain. Working with Endless Gain means we get dedicated resources who are focused 100% of their time on improving our customers experience without the distraction of day-to-day business challenges.”

Julian Thompson, E-commerce Director, Fragrance Direct

Julian Thompson, eCommerce Director, Fragrance Direct

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