It’s been emotional
We saw back in November’s blog that customers are not coolly logical, and instead base many of their decisions largely on emotion. That is, to use a metaphor popularised in...
Read MoreSweat is sweet
It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...
Read MoreHow do you find $100m of Lost Revenue without creating a single experiment?
It’s a bold claim, but entirely doable. How? Functionality testing websites and finding bugs that create barriers to conversion will find you a bucket load of cash for very little...
Read MoreThe Pain Of Paying
Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...
Read MoreHarnessing the foot-in-the-door technique
Walk down any high street in the UK, and the odds are you will be approached by a representative of a charity. What do they say? “Would you like to...
Read MoreTo See or Not to See – that is the question
Daniel Kahneman in his book ‘Thinking Fast and Slow’ says that when our brain makes a decision or takes action it does so based upon observations (the known knowns) and...
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