Who made the best Christmas TV advert this year? Biometrics has the answer…
There are a few traditions we have all become accustomed to in the lead up to Christmas, from Black Friday to the Coca-Cola truck, but the one that generates the...
Read MoreUsing Biometrics to Understand Human Behaviour
As an ecommerce director or marketing manager, you job is to maximise both your conversions and your profits, by maximising your customers’ behaviour on your site. But in order to...
Read MoreWhy it’s good to break things…
“Abi is very good. She breaks things. Well, not literally, but she tells you where your website is certainly broken.” That was my mentor Craig Sullivan (CRO guru), back in...
Read MoreHow biometric research makes your website the best it can be
When it comes to online marketing, even fledgling businesses will normally have a clear idea of who their audience is likely to be. Knowing the characteristics of your target audience...
Read MoreYou Better Wake Up and Pay Attention
Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...
Read MoreIt’s been emotional
We saw back in November’s blog that customers are not coolly logical, and instead base many of their decisions largely on emotion. That is, to use a metaphor popularised in...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
