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Harnessing the foot-in-the-door technique

Walk down any high street in the UK, and the odds are you will be approached by a representative of a charity. What do they say? “Would you like to...

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To See or Not to See – that is the question

Daniel Kahneman in his book ‘Thinking Fast and Slow’ says that when our brain makes a decision or takes action it does so based upon observations (the known knowns) and...

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Review or die

Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...

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Understanding seasonal shoppers

Shoppers have both hedonic (fun) and utilitarian (useful) motives Serious Christmas shoppers are more concerned with usefulness than flow Be wary of tests conducted over the festive season; those buying...

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I want it NOW!

Many ecommerce sites now offer same day delivery Why is this important? How can you make it work for you? More and more sites are now offering same-day delivery, with...

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Mobile, Adaptive or Responsive – How to choose

Across the web, not all websites are built in the same way and users are still likely to encounter all of the following types of site when browsing the web: Mobile...

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