Harnessing the foot-in-the-door technique
Walk down any high street in the UK, and the odds are you will be approached by a representative of a charity. What do they say? “Would you like to...
Read MoreTo See or Not to See – that is the question
Daniel Kahneman in his book ‘Thinking Fast and Slow’ says that when our brain makes a decision or takes action it does so based upon observations (the known knowns) and...
Read MoreReview or die
Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...
Read MoreUnderstanding seasonal shoppers
Shoppers have both hedonic (fun) and utilitarian (useful) motives Serious Christmas shoppers are more concerned with usefulness than flow Be wary of tests conducted over the festive season; those buying...
Read MoreI want it NOW!
Many ecommerce sites now offer same day delivery Why is this important? How can you make it work for you? More and more sites are now offering same-day delivery, with...
Read MoreMobile, Adaptive or Responsive – How to choose
Across the web, not all websites are built in the same way and users are still likely to encounter all of the following types of site when browsing the web: Mobile...
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