Blog posts

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Biometrics and Experimental Consumer Psychology Part 1 – Eye tracking

At Endless Gain, our state-of-the-art biometrics setup combines five technologies: Eye Tracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell...

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An Introduction to Facial Expression Analysis

Our faces are one of the strongest indicators of our emotions, whether we’re laughing or crying, our emotions are there for all to see. Our faces reflect how we feel....

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Who made the best Christmas TV advert this year? Biometrics has the answer…

There are a few traditions we have all become accustomed to in the lead up to Christmas, from Black Friday to the Coca-Cola truck, but the one that generates the...

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Using Biometrics to Understand Human Behaviour

As an ecommerce director or marketing manager, you job is to maximise both your conversions and your profits, by maximising your customers’ behaviour on your site. But in order to...

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Why it’s good to break things…

“Abi is very good. She breaks things. Well, not literally, but she tells you where your website is certainly broken.” That was my mentor Craig Sullivan (CRO guru), back in...

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How biometric research makes your website the best it can be

When it comes to online marketing, even fledgling businesses will normally have a clear idea of who their audience is likely to be. Knowing the characteristics of your target audience...

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