A Vue to a Kill
Queuing… a national pastime of British people if you were to believe some stereotypes, but no matter what way you look at it queuing is one of those things that...
Read MoreOptimising optimisation
Most of us joined the business of website optimisation because we love making that subtle yet impactful change and seeing the performance skyrocket. I myself still get surprised how a...
Read MoreBiometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis
So far in our five-stop tour of the use of biometrics in conversion optimisation, we have investigated: eye-tracking – for finding out where your customers are looking, EEG – for...
Read MoreBiometrics and Experimental Consumer Psychology Part 4 – GSR
Galvanic Skin Response (GSR) (also known as Skin Conductance or Electrodermal Activity) is a measure of intensity of emotional arousal: when you’re worked up, you perspire, increasing the conductivity of...
Read MoreBiometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation
These days, biometrics are one of the most important tools in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to...
Read MoreBiometrics and Experimental Consumer Psychology Part 2 – EEG
Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
