Optimising optimisation
Most of us joined the business of website optimisation because we love making that subtle yet impactful change and seeing the performance skyrocket. I myself still get surprised how a...
Read MoreBiometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis
So far in our five-stop tour of the use of biometrics in conversion optimisation, we have investigated: eye-tracking – for finding out where your customers are looking, EEG – for...
Read MoreBiometrics and Experimental Consumer Psychology Part 4 – GSR
Galvanic Skin Response (GSR) (also known as Skin Conductance or Electrodermal Activity) is a measure of intensity of emotional arousal: when you’re worked up, you perspire, increasing the conductivity of...
Read MoreBiometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation
These days, biometrics are one of the most important tools in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to...
Read MoreBiometrics and Experimental Consumer Psychology Part 2 – EEG
Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...
Read MoreBiometrics and Experimental Consumer Psychology Part 1 – Eye tracking
At Endless Gain, our state-of-the-art biometrics setup combines five technologies: Eye Tracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell...
Read More
