A/B Testing Vital to Keep up with Evolving User Behaviour: Michael Parker, Frasers Group
CRO Insights Series: Spotlight on Michael Parker, Frasers Group Online shopping was commonplace even before the pandemic struck. But the pandemic and subsequent lockdowns fast-tracked the shift to online shopping...
Read MoreConsumer Psychology in Optimisation: What Works for Furniture and Home Furnishing Brands
In our previous post, we spoke about the consumer psychology principles that work for clothing and fashion brands. The way customers of these businesses behave and what they want from...
Read MoreWhat We Learnt from Optimising for Fashion Clients
Two of the most important rules of experimentation are: a) Listen to your users, and b) Test everything. Endless Gain are firm believers in these two principles. Our UX researchers...
Read MoreFuture Belongs to Companies That Do More Than Just Sell a Product: David Kohn, Heal’s
CRO Insights Series: Spotlight on David Kohn, Heal’s The past two years have not been easy for eCommerce businesses, but many sectors performed pretty well. One such sector is the...
Read MoreConsumer Psychology in Optimisation: What Works for Apparel & Fashion Websites
At Endless Gain, we take a customer-first approach to optimisation by emphasising consumer psychology and behavioural economics. We’ve often been asked, which consumer psychology or design principle works the best?...
Read MoreOnline Beauty Customers Want Discounts and Freebies
Market research is a key part of our optimisation research process, and we do that for each client we work with, whether as part of end-to-end optimisation or as one-off...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
