Blog posts

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Future Belongs to Companies That Do More Than Just Sell a Product: David Kohn, Heal’s

CRO Insights Series: Spotlight on David Kohn, Heal’s The past two years have not been easy for eCommerce businesses, but many sectors performed pretty well. One such sector is the...

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Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites

At Endless Gain, we take a customer-first approach to optimisation by emphasising consumer psychology and behavioural economics. We’ve often been asked, which consumer psychology or design principle works the best?...

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Online Beauty Customers Want Discounts and Freebies

Market research is a key part of our optimisation research process, and we do that for each client we work with, whether as part of end-to-end optimisation or as one-off...

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Businesses Need to Adapt Quickly to Changing eCommerce Landscape: Garret Cunningham

CRO Insights Series: Our COO Speaks As an agency, we deal with different clients in the eCommerce field, from fashion and footwear to home interiors and outdoors. We are in...

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Quick Guide to Experimentation & Personalisation Platforms

If you are a digital business, you must have website optimisation strategies in place. Experimenting with CX, UI, and content, and personalising content and recommendations for customers have become the...

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Stay One Step Ahead by Observing and Preparing for Digital Trends: iocea

CRO Insights Series: Spotlight on iocea The digital world has fast-forwarded by several years in the last 18 months. A Mapp study says around 65% of UK businesses implemented more...

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