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Give Your Website a Credibility Boost

First impressions count, so ensure your website looks professional. Use social proofs and list high profile customers, but monitor the latter in case of bad publicity. Make sure all your...

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Are Special Offers Hurting Your Sales?

Don’t rely on extrinsic motivators such as special offers to increase sales. Instead, make sure your website is attractive and captures your visitors’ attention to maximise their intrinsic motivation. Many...

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What is Threatening Your Conversion Optimisation Test Results?

Can you trust your test results? You can manage and minimise validity threats by being proactive. Check for instrumentation, history, selection, and broken code effects. Your conversion optimisation tests have...

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Why You Should Use Microcopy on Checkouts and Forms

Forms are a primary method of communicating with your customers and microcopy can help the conversation. Use microcopy to clarify precisely what information you need and why, and to provide...

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Are You On Good Form? | Form Optimisation 101

Good forms help you win business. Optimising them will help you win even more. Keep things simple, avoid introducing obstacles, and only ask for essential information. Get your form tested...

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Are Biases Losing You Sales?

Cognitive biases can affect your sales. Your opinion may not resonate with your customers’ own views. But, your customers may value what other customers say. Cognitive biases can work in...

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