Give Your Website a Credibility Boost
First impressions count, so ensure your website looks professional. Use social proofs and list high profile customers, but monitor the latter in case of bad publicity. Make sure all your...
Read MoreAre Special Offers Hurting Your Sales?
Don’t rely on extrinsic motivators such as special offers to increase sales. Instead, make sure your website is attractive and captures your visitors’ attention to maximise their intrinsic motivation. Many...
Read MoreWhat is Threatening Your Conversion Optimisation Test Results?
Can you trust your test results? You can manage and minimise validity threats by being proactive. Check for instrumentation, history, selection, and broken code effects. Your conversion optimisation tests have...
Read MoreWhy You Should Use Microcopy on Checkouts and Forms
Forms are a primary method of communicating with your customers and microcopy can help the conversation. Use microcopy to clarify precisely what information you need and why, and to provide...
Read MoreAre You On Good Form? | Form Optimisation 101
Good forms help you win business. Optimising them will help you win even more. Keep things simple, avoid introducing obstacles, and only ask for essential information. Get your form tested...
Read MoreAre Biases Losing You Sales?
Cognitive biases can affect your sales. Your opinion may not resonate with your customers’ own views. But, your customers may value what other customers say. Cognitive biases can work in...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
