Blog posts

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Sweat Is Sweet

It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...

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Find $100m Lost Revenue Without Creating a Single Experiment

It’s a bold claim, but entirely doable. How? Functionality testing websites and finding bugs that create barriers to conversion will find you a bucket load of cash for very little...

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The Pain Of Paying

Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...

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Harnessing the Foot-in-the-door Technique

Walk down any high street in the UK, and the odds are you will be approached by a representative of a charity. What do they say? “Would you like to...

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To See or Not to See – That Is the Question

Daniel Kahneman in his book ‘Thinking Fast and Slow’ says that when our brain makes a decision or takes action it does so based upon observations (the known knowns) and...

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Review or Die

Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...

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