The Scientifically Proven Way to Catch Someone’s Eye
Preattentive processing is the brain’s ability to react to stimuli without thinking Visual stimuli that can be processed in less than 250 milliseconds are considered preattentive Understanding and taking advantage...
Read MoreWhat Can Pupil Dilation Tell You About Your Customers?
Eye tracking is much more than just what a customer is looking at on your site—pupil dilation offers an additional strand of data for insights. Changes in pupil size can...
Read MoreShopping Cart Killers | How to Decrease Cart Abandonment
Nearly 70% of website visitors abandon their shopping carts. But don’t think it’s inevitable that you’ll lose them completely because you can take steps to reduce the problem. Simplify your...
Read MoreIs Lack Of Accessibility Losing You Money?
16% of the UK population have a disability and they have a combined spending power in excess of £212 billion Does your website cater to their needs? How much revenue...
Read MoreGive Your Website a Credibility Boost
First impressions count, so ensure your website looks professional. Use social proofs and list high profile customers, but monitor the latter in case of bad publicity. Make sure all your...
Read MoreAre Special Offers Hurting Your Sales?
Don’t rely on extrinsic motivators such as special offers to increase sales. Instead, make sure your website is attractive and captures your visitors’ attention to maximise their intrinsic motivation. Many...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
