Sweat Is Sweet
It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...
Read MoreFind $100m Lost Revenue Without Creating a Single Experiment
It’s a bold claim, but entirely doable. How? Functionality testing websites and finding bugs that create barriers to conversion will find you a bucket load of cash for very little...
Read MoreThe Pain Of Paying
Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...
Read MoreHarnessing the Foot-in-the-door Technique
Walk down any high street in the UK, and the odds are you will be approached by a representative of a charity. What do they say? “Would you like to...
Read MoreTo See or Not to See – That Is the Question
Daniel Kahneman in his book ‘Thinking Fast and Slow’ says that when our brain makes a decision or takes action it does so based upon observations (the known knowns) and...
Read MoreReview or Die
Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
