Blog posts

Don’t rely on extrinsic motivators such as special offers to increase sales. Instead, make sure your website is attractive and captures your visitors’ attention to maximise their intrinsic motivation. Many...

Can you trust your test results? You can manage and minimise validity threats by being proactive. Check for instrumentation, history, selection, and broken code effects. Your conversion optimisation tests have...

Forms are a primary method of communicating with your customers and microcopy can help the conversation. Use microcopy to clarify precisely what information you need and why, and to provide...

Good forms help you win business. Optimising them will help you win even more. Keep things simple, avoid introducing obstacles, and only ask for essential information. Get your form tested...

Cognitive biases can affect your sales. Your opinion may not resonate with your customers’ own views. But, your customers may value what other customers say. Cognitive biases can work in...

Too much choice is killing your website sales You’re confusing your customers and you’ll lose them Limit how many items your customers see on each page Research your customers to...