Blog posts

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Biometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation

These days, biometrics are one of the most important tools in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to...

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Biometrics and Experimental Consumer Psychology Part 2 – EEG

Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...

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Biometrics and Experimental Consumer Psychology Part 1 – Eye tracking

At Endless Gain, our state-of-the-art biometrics setup combines five technologies: Eye Tracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell...

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An introduction to facial expression analysis

Our faces are one of the strongest indicators of our emotions, whether we’re laughing or crying, our emotions are there for all to see. Our faces reflect how we feel....

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Who made the best Christmas TV advert this year? Biometrics has the answer…

There are a few traditions we have all become accustomed to in the lead up to Christmas, from Black Friday to the Coca-Cola truck, but the one that generates the...

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Using Biometrics to Understand Human Behaviour

As an ecommerce director or marketing manager, you job is to maximise both your conversions and your profits, by maximising your customers’ behaviour on your site. But in order to...

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