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Quick Guide to Experimentation & Personalisation Platforms

If you are a digital business, you must have website optimisation strategies in place. Experimenting with CX, UI, and content, and personalising content and recommendations for customers have become the...

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Stay One Step Ahead by Observing and Preparing for Digital Trends: iocea

CRO Insights Series: Spotlight on iocea The digital world has fast-forwarded by several years in the last 18 months. A Mapp study says around 65% of UK businesses implemented more...

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Conversion Optimisation Can Be Your Hedge Against Uncertainty: AB Tasty

CRO Insights Series: Spotlight on AB Tasty For proactive online enterprises, conversion optimisation is non-stop. Their teams test, measure, and tweak in a continual rotation to refine the customer experience...

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Cookie-less Infrastructure and Tracking Key to Surviving As an eCommerce Brand: Symplify

CRO Insights Series: Spotlight on Symplify The pandemic accelerated the digitisation of customer interactions by 3 to 4 years, according to a report by McKinsey & Company[1]. Companies saw 27...

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Audience Segmentation and Analysis of Post-submission Errors Key to Form Optimisation: Zuko

CRO Insights Series: Spotlight on Zuko Analytics Forms are often paid less attention during the conversion optimisation process, with the bulk of the focus being UX and UI or personalisation....

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Brands Who Focus on Community Will Be Leaders in Their Markets: Nosto

CRO Insights Series: Spotlight on Nosto The idea of eCommerce is constantly evolving. From the idea of online marketplaces where products can be bought internationally, the focus now is on...

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