Blog posts

We like to write about what we do

How biometric research makes your website the best it can be

When it comes to online marketing, even fledgling businesses will normally have a clear idea of who their audience is likely to be. Knowing the characteristics of your target audience...

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You better wake up and pay attention

Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...

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It’s been emotional

We saw back in November’s blog that customers are not coolly logical, and instead base many of their decisions largely on emotion. That is, to use a metaphor popularised in...

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Sweat is sweet

It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...

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How do you find $100m of Lost Revenue without creating a single experiment?

It’s a bold claim, but entirely doable. How? Functionality testing websites and finding bugs that create barriers to conversion will find you a bucket load of cash for very little...

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The Pain Of Paying

Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...

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