Consumer Psychology in Optimisation: What Works for Furniture and Home Furnishing Brands
In our previous post, we spoke about the consumer psychology principles that work for clothing and fashion brands. The way customers of these businesses behave and what they want from...
Read MoreWhat We Learnt from Optimising for Fashion Clients
Two of the most important rules of experimentation are: a) Listen to your users, and b) Test everything. Endless Gain are firm believers in these two principles. Our UX researchers...
Read MoreConsumer Psychology in Optimisation: What Works for Apparel & Fashion Websites
At Endless Gain, we take a customer-first approach to optimisation by emphasising consumer psychology and behavioural economics. We’ve often been asked, which consumer psychology or design principle works the best?...
Read MoreQuick Guide to Experimentation & Personalisation Platforms
If you are a digital business, you must have website optimisation strategies in place. Experimenting with CX, UI, and content, and personalising content and recommendations for customers have become the...
Read MoreHow to Use ‘How Might We Sessions’ to Rapidly Generate A/B Test Ideas
One of the regular activities of an optimisation team—whether in-house or an agency—is to generate ideas and hypotheses to conduct A/B tests. And one of the most valuable tools in...
Read More15 Expert CRO Strategies to Boost Your Digital Business
Last week we partnered with Contentsquare for a champagne breakfast event discussing ‘sexy experimentation’ where 5 optimisation experts spoke about conversion rate optimisation (CRO) strategies to boost digital businesses. Our...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
