Blog posts

We like to write about what we do

Optimising optimisation

Most of us joined the business of website optimisation because we love making that subtle yet impactful change and seeing the performance skyrocket. I myself still get surprised how a...

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Sweat is sweet

It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...

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How progressive enhancement can future proof your conversions

The web industry evolves quickly and over time, concepts and methodologies change, or more often, get refined and improved upon. The underrated concept of progressive enhancement isn’t actually that new...

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Why User Testing Is The Star Player

User testing is the best form of research you can do Used in isolation it will uncover some conversion blockages. However, used as part of a research team it will uncover...

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What Do Your Customers See That You Don’t

Eye tracking is a powerful tool for helping with conversion optimisation projects where you need quality usability data Eye tracking is accurate and it is the only way to understand...

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Optimise A Low Traffic Website

– Low traffic and low transactional websites can be optimised without testing – Track and measure everything that is happening on your website – Fix things that need to be...

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