Blog posts

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Why It’s More Important Than Ever to Offer Buy Now, Pay Later to Your eCommerce Clients 

BNPL payments are expected to account for almost a quarter of global eCommerce transactions by 2026.  Our eCommerce specialists at iocea are here to explain just how important it is...

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What We Learnt from Optimising for Furniture Clients  

Online revenues for furniture and homeware brands are likely to reach US$13,000 million in 2025 in the UK, according to Statista’s Digital Market Outlook[1]. In other words, more and more...

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Home Appliance Buyers Want to Compare Products Before Purchasing 

If you want your conversion strategy to show results, you need to invest enough time in market research. Insights derived from it can substantiate your CRO roadmap for better outcomes....

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Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands

One of the first things we at Endless Gain do when we start work with a client is conduct heuristics and usability reviews of their pages. This helps us identify...

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Fashion Customers Look for the Right Product Information

A successful conversion strategy results from in-depth market research, which helps us draw insights about customer behaviour and take a systematic approach to optimisation. As a result, user research forms an integral part of...

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Online Beauty Customers Want Discounts and Freebies

Market research is a key part of our optimisation research process, and we do that for each client we work with, whether as part of end-to-end optimisation or as one-off...

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