Blog posts

Cognitive biases can affect your sales. Your opinion may not resonate with your customers’ own views. But, your customers may value what other customers say. Cognitive biases can work in...

Too much choice is killing your website sales You’re confusing your customers and you’ll lose them Limit how many items your customers see on each page Research your customers to...

Behaviour is the result of a customer’s motivation, their ability to accomplish what they want to do and the triggers you use to help them make decisions and complete their...

Bryan and Jeffrey Eisenberg developed a hierarchy of conversion. It makes great sense of the conversion process—and is along the lines of Maslow’s hierarchy of needs (i.e., how people are...