Low conversions? Blame Amy. Amy Gdala.
Why buy today, when you can buy tomorrow… Are procrastinators killing your conversions? We are all probably guilty of it – not doing that thing that you were supposed to...
Read MoreBiometrics and Experimental Consumer Psychology Part 2 – EEG
Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...
Read MoreYou better wake up and pay attention
Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...
Read MoreIt’s been emotional
We saw back in November’s blog that customers are not coolly logical, and instead base many of their decisions largely on emotion. That is, to use a metaphor popularised in...
Read MoreSweat is sweet
It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...
Read MoreThe Pain Of Paying
Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...
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