Blog posts

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Low conversions? Blame Amy. Amy Gdala.

Why buy today, when you can buy tomorrow… Are procrastinators killing your conversions? We are all probably guilty of it – not doing that thing that you were supposed to...

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Biometrics and Experimental Consumer Psychology Part 2 – EEG

Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...

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You better wake up and pay attention

Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...

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It’s been emotional

We saw back in November’s blog that customers are not coolly logical, and instead base many of their decisions largely on emotion. That is, to use a metaphor popularised in...

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Sweat is sweet

It’s a familiar scene on daytime TV the world over, from Jerry Springer to Jeremy Kyle. Accusations of infidelity (and sometimes chairs) are tossed around (“What about that time at...

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The Pain Of Paying

Picture the scene: It’s been a tough year at work but, finally, here you are on your summer holiday. You stretch out by the pool with a cocktail, feeling contentedly...

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