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Consumer Psychology in Optimisation: What Works for Furniture and Home Furnishing Brands

In our previous post, we spoke about the consumer psychology principles that work for clothing and fashion brands. The way customers of these businesses behave and what they want from...

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Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites

At Endless Gain, we take a customer-first approach to optimisation by emphasising consumer psychology and behavioural economics. We’ve often been asked, which consumer psychology or design principle works the best?...

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How to Create Effective Email Sign-up Forms

Think of the last time you subscribed to a brand newsletter through an online email sign-up form. Now think of all the forms you ignored and the brands you did...

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12 Consumer Psychology Theories You Can Use in CRO

Endless Gain Psychologist Professor Ben Ambridge talks about 12 ways to overcome people’s cognitive biases for better conversions. If you’re looking to optimise your website through experimentation, you should focus...

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Low Conversions? Blame Amy. Amy Gdala.

Why buy today, when you can buy tomorrow… Are procrastinators killing your conversions? We are all probably guilty of it – not doing that thing that you were supposed to...

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Biometrics and Experimental Consumer Psychology Part 2 – EEG

Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...

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