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Cookie-less Infrastructure and Tracking Key to Surviving As an eCommerce Brand: Symplify

CRO Insights Series: Spotlight on Symplify The pandemic accelerated the digitisation of customer interactions by 3 to 4 years, according to a report by McKinsey & Company[1]. Companies saw 27...

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Audience Segmentation and Analysis of Post-submission Errors Key to Form Optimisation: Zuko

CRO Insights Series: Spotlight on Zuko Analytics Forms are often paid less attention during the conversion optimisation process, with the bulk of the focus being UX and UI or personalisation....

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Brands Who Focus on Community Will Be Leaders in Their Markets: Nosto

CRO Insights Series: Spotlight on Nosto The idea of eCommerce is constantly evolving. From the idea of online marketplaces where products can be bought internationally, the focus now is on...

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Research-backed Optimisation Will Become the Focus for eCommerce: Webtrends Optimize

CRO Insights Series: Spotlight on Webtrends Optimize Despite eCommerce sales rising by over 98% in the past year (March 2020-2021), conversion rates have registered just around 10.64% growth in the...

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Machine Learning, Personalisation, and AI-driven Optimisation Are the Future: VWO

CRO Insights Series: Spotlight on VWO Optimising conversions and customer experiences has always been a challenge for eCommerce businesses. A recent Mollie report revealed that 65% of the surveyed businesses...

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It’s Essential to Be Able to Define an Experience Across Multiple Channels: Fresh Relevance

CRO Insights Series: Spotlight on Fresh Relevance Personalised customer experiences are fast becoming the difference between success and mediocrity in today’s eCommerce world. Every year new statistics tell eCommerce businesses...

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