Blog posts

Nearly 70% of website visitors abandon their shopping carts. But don’t think it’s inevitable that you’ll lose them completely because you can take steps to reduce the problem. Simplify your...

Can you trust your test results? You can manage and minimise validity threats by being proactive. Check for instrumentation, history, selection, and broken code effects. Your conversion optimisation tests have...

Good forms help you win business. Optimising them will help you win even more. Keep things simple, avoid introducing obstacles, and only ask for essential information. Get your form tested...

Growth in mobile e-commerce is booming. You may be profiting from it already or you are considering investing more in providing an optimised mobile shopping experience for your customers. If...

To win new website customers—and ensure they keep returning—you have to provide an excellent user experience. The length of time it takes for your website to load its pages is...