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What Can Pupil Dilation Tell You About Your Customers?

Eye tracking is much more than just what a customer is looking at on your site—pupil dilation offers an additional strand of data for insights. Changes in pupil size can...

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Do Your Customers Like What They See?

Eye tracking in CRO reveals how long it takes a visitor to find and see specific sections or items on your webpage. It shows the order in which visitors see...

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What Do Your Customers See That You Don’t

Eye tracking is a powerful tool for helping with conversion optimisation projects where you need quality usability data. Eye tracking is accurate and it is the only way to understand...

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