What Can Pupil Dilation Tell You About Your Customers?
Eye tracking is much more than just what a customer is looking at on your site—pupil dilation offers an additional strand of data for insights. Changes in pupil size can...
Read MoreDo Your Customers Like What They See?
Eye tracking in CRO reveals how long it takes a visitor to find and see specific sections or items on your webpage. It shows the order in which visitors see...
Read MoreWhat Do Your Customers See That You Don’t
Eye tracking is a powerful tool for helping with conversion optimisation projects where you need quality usability data. Eye tracking is accurate and it is the only way to understand...
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