Blog posts

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Biometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation

These days, biometrics are one of the most important tools in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to...

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Biometrics and Experimental Consumer Psychology Part 1 – Eye tracking

At Endless Gain, our state-of-the-art biometrics setup combines five technologies: Eye Tracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell...

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Using Biometrics to Understand Human Behaviour

As an ecommerce director or marketing manager, you job is to maximise both your conversions and your profits, by maximising your customers’ behaviour on your site. But in order to...

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How biometric research makes your website the best it can be

When it comes to online marketing, even fledgling businesses will normally have a clear idea of who their audience is likely to be. Knowing the characteristics of your target audience...

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To See or Not to See – that is the question

Daniel Kahneman in his book ‘Thinking Fast and Slow’ says that when our brain makes a decision or takes action it does so based upon observations (the known knowns) and...

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Why laboratory-based user testing is better than remote

Lab-based user testing gives optimisers the opportunity to select participants that match a website’s target audience It provides many additional layers of data you can only capture in a controlled...

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