Blog posts

We like to write about what we do

Improving Landing Page Conversion

Bryan and Jeffrey Eisenberg developed a hierarchy of conversion. It makes great sense of the conversion process—and is along the lines of Maslow’s hierarchy of needs (i.e., how people are...

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Speedy Pages Convert More

To win new website customers—and ensure they keep returning—you have to provide an excellent user experience. The length of time it takes for your website to load its pages is...

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The Threats of a Radical Site Redesign

It is easy to assume redesigning your website will lift conversions and eliminate problems. But, a radical redesign is costly in terms of time and money—and you could be taking...

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Does Your Designer’s Opinion Matter

The fundamental purpose of design is to communicate a message and to create an emotion. In terms of web design, the emotion we hope for is for the website visitor...

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Time For a Change

When should you do a complete, radical redesign instead of continuously optimising your existing website? We all come to a point at which we need to choose whether to continue...

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Does the Fold Matter?

Yes, it does! If you aren’t paying the “fold” careful attention, it could be losing you money by severely reducing the number of visitors you convert into customers. Don’t expect...

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