Blog posts

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Have You Optimised for Inbound Telephone Calls?

Inbound calls = red hot leads: optimise your website to make more of them Inbound telephone calls are red hot leads from people ready to convert—and that’s where you need...

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Which Design Principles Make Your Website More Persuasive?

Persuasive design and your website content go together to win more customers Applying persuasive design principles creates websites that win more customers. They make your website more appealing, boosting its...

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Dark Patterns: Evil or genius?

Dark pattern practices can boost conversions in the short term, but have far reaching, brand damaging consequences If you are going to employ psychology to encourage your visitors to convert,...

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How Can Micro-interactions Improve Customer Experience?

Micro-interactions enable a more human-like online shopping experience. Used carefully, they make their time on your website more fun—and more fruitful. And, importantly, they help prime your customers to be...

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Can Being Brutal Ever Be Good?

Brutalism gives you the opportunity to break out of the mundane, replicated web design we have become familiar with. It can be simple and elegant, giving your visitors and customers...

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The Scientifically Proven Way to Catch Someone’s Eye

Preattentive processing is the brain’s ability to react to stimuli without thinking Visual stimuli that can be processed in less than 250 milliseconds are considered preattentive Understanding and taking advantage...

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