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A Vue to a Kill

Queuing… a national pastime of British people if you were to believe some stereotypes. But no matter what way you look at it, queuing is one of those things that...

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Mobile, Adaptive, or Responsive – How to Choose

Across the web, not all websites are built in the same way and users are still likely to encounter all of the following types of site when browsing the web: Mobile...

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Site Search. Has Yours Got Teeth?

People who use your website search have a higher level of purchase intent than those that are just browsing. Because of this, they will on average convert 5 or 6...

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9 Easy Steps to Optimise Website Forms for Better Conversions

Check your analytics data to see how many visitors actually proceed on their buying journey beyond your online form. Then ask yourself why the data shows so many leaving your...

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How Progressive Enhancement Can Future-proof Your Conversions

The web industry evolves quickly and over time, concepts and methodologies change, or more often, get refined and improved upon. The underrated concept of progressive enhancement isn’t actually that new...

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Testing Your Value Proposition Is One of the Best Things to Do to Increase Conversions

Your value proposition should help your customers understand who you are and what you do at a glance (within five seconds). It should clarify the benefits of your offer that...

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