Content Groupings in Google Analytics: Tips and Best Practices to Follow
In my last blog post, we discussed how to best analyse A/B test data in Google Analytics. In this one, I want to talk about Content Groupings and how you...
Read More4 Useful Tips to Analyse Your A/B Test Data in Google Analytics
At Endless Gain, we analyse all our A/B tests using Google Analytics, where appropriate. This not only helps us verify that the test data is recorded correctly, but also allows...
Read MoreYou Better Wake Up and Pay Attention
Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...
Read MoreReview or Die
Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...
Read MoreWhen Should You Reinvent the Wheel?
Redesigning a website can be a costly exercise, and can run the risk of alienating your users, harming your conversions, and landing you back where you started. Deciding why you...
Read MoreSite Search. Has Yours Got Teeth?
People who use your website search have a higher level of purchase intent than those that are just browsing. Because of this, they will on average convert 5 or 6...
Read MoreLearn more about conversion optimisation through our pocket guides
Download our pocket guides to experimentation, testing platforms, consumer psychology, functionality, and more. Go back to them again and again, whenever you need to!
Learn how consumer psychology principles work in eCommerce
Watch our psychologist Prof. Ben Ambridge’s videos to understand how you can use different consumer psychology principles on your eCommerce website to persuade users to buy and increase your conversions and revenue.
