Blog posts

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Content Groupings in Google Analytics: Tips and Best Practices to Follow

In my last blog post, we discussed how to best analyse A/B test data in Google Analytics. In this one, I want to talk about Content Groupings and how you...

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4 Useful Tips to Analyse Your A/B Test Data in Google Analytics

At Endless Gain, we analyse all our A/B tests using Google Analytics, where appropriate. This not only helps us verify that the test data is recorded correctly, but also allows...

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You Better Wake Up and Pay Attention

Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...

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Review or Die

Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...

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When Should You Reinvent the Wheel?

Redesigning a website can be a costly exercise, and can run the risk of alienating your users, harming your conversions, and landing you back where you started. Deciding why you...

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Site Search. Has Yours Got Teeth?

People who use your website search have a higher level of purchase intent than those that are just browsing. Because of this, they will on average convert 5 or 6...

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