Blog posts

In my last blog post, we discussed how to best analyse A/B test data in Google Analytics. In this one, I want to talk about Content Groupings and how you...

At Endless Gain, we analyse all our A/B tests using Google Analytics, where appropriate. This not only helps us verify that the test data is recorded correctly, but also allows...

Pay attention! How many times did you hear that in school? If you’re like most people, quite a bit. We all naturally find our attention drawn away from things that...

Adding Social proof is a great way to help boost conversions Used cleverly it can bolster your brand and your audience It can provide insights into how well as a...

Redesigning a website can be a costly exercise, and can run the risk of alienating your users, harming your conversions, and landing you back where you started. Deciding why you...

People who use your website search have a higher level of purchase intent than those that are just browsing. Because of this, they will on average convert 5 or 6...