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Biometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis

So far in our five-stop tour of the use of biometrics in conversion optimisation, we have investigated: eye-tracking – for finding out where your customers are looking, EEG – for...

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Biometrics and Experimental Consumer Psychology Part 4 – GSR

Galvanic Skin Response (GSR) (also known as Skin Conductance or Electrodermal Activity) is a measure of intensity of emotional arousal: When you’re worked up, you perspire, increasing the conductivity of...

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Biometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation

These days, biometrics are one of the most important tools in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to...

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Biometrics and Experimental Consumer Psychology Part 2 – EEG

Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...

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Biometrics and Experimental Consumer Psychology Part 1 – Eye tracking

At Endless Gain, our state-of-the-art biometrics setup combines five technologies: Eye Tracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell...

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An introduction to facial expression analysis

Our faces are one of the strongest indicators of our emotions, whether we’re laughing or crying, our emotions are there for all to see. Our faces reflect how we feel....

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