Biometrics and Experimental Consumer Psychology Part 5 – Facial Expression Analysis
So far in our five-stop tour of the use of biometrics in conversion optimisation, we have investigated: eye-tracking – for finding out where your customers are looking, EEG – for...
Read MoreBiometrics and Experimental Consumer Psychology Part 4 – GSR
Galvanic Skin Response (GSR) (also known as Skin Conductance or Electrodermal Activity) is a measure of intensity of emotional arousal: When you’re worked up, you perspire, increasing the conductivity of...
Read MoreBiometrics and Experimental Consumer Psychology Part 3 – Pupil Dilation
These days, biometrics are one of the most important tools in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to...
Read MoreBiometrics and Experimental Consumer Psychology Part 2 – EEG
Biometrics are playing an increasingly important role in conversion optimisation; but what exactly do they tell us? And, more importantly, how can we use that information to optimise consumer behaviour...
Read MoreBiometrics and Experimental Consumer Psychology Part 1 – Eye tracking
At Endless Gain, our state-of-the-art biometrics setup combines five technologies: Eye Tracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell...
Read MoreAn introduction to facial expression analysis
Our faces are one of the strongest indicators of our emotions, whether we’re laughing or crying, our emotions are there for all to see. Our faces reflect how we feel....
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