Biometric Research

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We combine insights from five cutting-edge biometric measures

Eyetracking, to tell you which parts of your site customers are looking at and when; Facial-Expression Recognition, to tell you how they’re feeling when they’re doing so; Galvanic Skin Response, to measure the strength of these emotions; EEG to measure their engagement with your site; and Pupil Dilation.

Optimising human behaviour

We combine psychology and biometrics to optimise human behaviour

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Understanding human behaviour

We change human behaviour by first understanding human behaviour

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