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Research performed through the eyes of your customer

Usability lab

You may consider that you have built a fantastic website user experience, but only by watching real people interact with it can you be completely confident that it actually works as intended.

In our purpose built laboratory, we conduct usability testing with eye tracking technology to discover whether everything built into your website works well for your customers.

Our research reveals exactly where on an interface your users are looking and, more importantly, where they are not. We will provide data and objective reporting that describes your users’ behaviour and the usability problems they encounter.

Usability testing tells you where the problems are in your website and guides the next stage in your conversion optimisation treatment.

 

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