Resources

We’ve produced a range of industry leading books and the world’s first
Conversion Optimisation Dictionary.

The Dictionary of Conversion Optimisation

A central challenge for ecommerce professionals is the difficulty in keeping abreast of the latest terminology, definitions, principles and practices surrounding conversion optimisation.

This dictionary is primed to help you get through your day without feeling lost, or missing an opportunity each time new jargon bubbles up in the office or elsewhere around you.

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Consumer Psychology:

Selling Fast and Slow. How Understanding the brains two systems can boost your sales.

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Functionality:

How one dull word can boost your revenue by £10,000… £260,000.. £12,000,000 or even more.

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